January 4, 2021 Analysis, Content, SEO

Tips for effective anchor text optimization

Anchor text is a very integral component of Search Engine Optimization, and it is important to understand how you can carry out effective anchor text distribution in order to get desired results. Many brands tend to opt for aggressive anchor text practices in their content and do not understand the consequences, and eventually, get penalized by Google. So, as a digital marketing agency in India known for its high-end SEO services, we are aware that it is important to follow Google’s guidelines as per Google Penguin updates while optimizing anchor text, otherwise, it can negatively impact your SERPs.

It not only plays a vital role in determining your brand’s relevance but also in determining your overall user experience. As discussed here, there are numerous types of anchor text, such as exact match anchors, generic anchors, naked link anchors, branded anchors, and keyword variations. Getting high-quality backlinks is exactly what leads to favourable SEO results, so if your anchor text has been distributed evenly and in the right ways, it is bound to work wonders for your brand.

So, here are some of the best practices for anchor text optimization that we, as a leading SEO agency in Mumbai, would like to suggest:

  1. Keep it relevant
    Google’s obsession with user experience is growing. So, if you use an anchor text for a link that is not relevant to the content of the blog or page, and is misleading, it can significantly impact your page’s or blog’s Search Engine Ranking. This is exactly why you’re supposed to ensure that the anchor text, as well as keywords you target, are relevant to the content. 
  2. Keep it versatile and simple
    When you place an anchor text, ensure that it is placed at a location where users expect it to be. Do not surprise them with random locations, and always ensure that your anchor text provides them with value, which is also appreciated by Google, owing to their smart algorithms. So, do not cloud your content with repetitive and keyword-based anchor texts, as that can also lead to a penalty imposed by Google.
  3. Indulge in guest blogging
    A successful guest blogging campaign is driven by the relevance of the anchor text you’ve used. If it is relevant enough, it is going to generate successful backlinks, which will enhance your SER. So, indulge in guest blogging, and make sure that the content is engaging and informative.
  4. Avoid spammy sites
    Always avoid getting links from spammy sites or linking your content to spammy sites because Google pays a good amount of attention to the websites you get links from, and if those websites turn out to be low-quality websites, it definitely hampers your website’s authority or credibility, thereby harming your brand image significantly. So, AVOID SPAMMY SITES!
  5. Monitor your anchor texts
    Always keep track of the anchor texts you’ve used, to eradicate the possibility of over-optimization. There are a variety of tools that you can use to monitor your anchor texts, such as MoonSearch, Ahrefs, and SEO Spyglass.

    Not only must your anchor text be relevant, but it should also be written in a way that doesn’t look robotic. When your anchor texts sound genuine, Google perceives it positively, but a robotic anchor text with no sense of relevance to it can lead to negative SEO results. So, creating relevant anchor texts and distributing anchor texts the right way, at the right locations is the key to successful anchor text optimization.

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