September 21, 2020 Analysis, Culture, Go Digital, Marketing, Technology

Technological innovations that are transforming digital marketing

There have been plenty of technological innovations that have driven, and still continue to drive, the success of marketing campaigns for many brands, by making them more impactful. In this blog, we list some groundbreaking innovations that have transformed digital marketing.

When it comes to reaching out to a new or wider audience, there are plenty of avenues these days, considering how digital marketing is rapidly evolving. Today, it is important for brands to be aware of current trends, even to stay ahead of them, and integrate them into their marketing campaigns to make them more engaging.

In order to create effective, successful marketing campaigns in the current market scenario, it is imperative to have a solid understanding of how you can amplify the impact of your campaign by using the latest technological innovations. All brands want to enhance their reach, get higher conversion rates, get insightful data that can be leveraged in future, enhance the user experience, and indulge in finely targeted advertising. And, as an experienced digital marketing firm in India, we believe that all this can be achieved with a strong digital marketing strategy, driven by the right blend of technology that’s relevant to your campaign objectives.

Here are some of the innovations that have evolved the landscape of digital marketing, significantly:

  1. Artificial Intelligence
    Artificial Intelligence has a variety of applications as it analyzes and processes broad data sets and derives useful insights. It is used in several marketing applications, like content creation or promotion, chatbots, digital assistants, and voice recognition. So, AI is a groundbreaking innovation since it can analyze consumer data, and utilize its analysis to provide a more interactive, personalized user experience.
  2. Personal Digital Assistants
    AI-driven Digital Assistants, like Google Assistant or Alexa, are meant to make your day-to-day life more convenient. AI is evolving on all levels, and users of these assistants bear witness to that. This technology will keep evolving further and will play a huge role in providing more customized voice recognition services.
  3. Chatbots
    Chatbots are an incredibly interesting way of connecting with your audience, keeping them updated, and well-informed. It can also simplify the purchasing process for an interested user, and can lead to higher conversion rates. Since a chatbot has the potential of guiding users through their experience of exploring your brand, products or services, it eventually also leads to enhanced customer trust and satisfaction.
  4. Blockchain
    Blockchain refers to an always growing list of records that are connected via cryptography. In future, it can be a great way to ensure high-end security and prevent any kind of fraud, when it comes to transactions. It can also be used to build a strong brand image, enhance customer loyalty, and give your audience a more satisfying user experience.
  5. Influencer Marketing
    Influencer Marketing is an incredibly useful tool, to reach out to new audience segments, especially millennials and Gen Z, since they follow a variety of influencers on social media depending on their interests. So, companies integrate influencer marketing into their marketing strategy to promote their products or services, which has been quite successful thus far, for so many of them.
  6. Targeted Advertising
    Today, most brands implement Targeted Advertising for consistent tailored and relevant messages or ads. Digital marketing is a vast world, that’s worth exploring. Targeted advertising is a technological innovation that enables you to target an exclusive segment of your audience, and has become an integral part of marketing strategy.
  7. Personalized, Interactive Videos
    Personalization is doing wonders for brands who understand how important it is, to add value to their user experience. People have too much access to information these days. So if you want to connect with them through a video or an advertising campaign, it has to give them something they can relate to. And that’s where, personalization is the key to enhancing their user experience. Brands are making Personalized, Interactive Videos to enhance the effectiveness of their video marketing efforts.

So, if you want to amplify your digital marketing efforts, delve into how these innovations can turn your brand marketing strategy into something more thought-out, more transparent, and more effective. Possessing the ability to leverage these innovations to enhance your marketing collaterals will help you get a competitive advantage, that can significantly strengthen your brand image.

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