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November 17, 2020 Analysis, Marketing, Social Media, Technology

Social Media Analytics Tools that Every Marketer Should Explore

Social media marketing is one of the important pillars of brand marketing today, no matter which industry your company belongs to. As a social media marketing agency in India, we know that if you want your brand to stay relevant and one step ahead of the game, you need to ensure that you have a strong social media presence. What’s more important is how you leverage the power of social media to help your brand grow and to engage with your audience in smart, innovative ways.

There are plenty of social media analytics tools for marketers that provide accurate data of what works, and what does not. Other than that, it also gives you data related to significant details, like how social media marketing is impacting your business. So, if you want to gain useful insights based on a thorough analysis of your social media campaigns, you must opt for high-end social media analytics tools. Being a reliable social media management company in Mumbai, we recommend the amazing analytics tools below, that are bound to up your social media marketing game.

  • Brandwatch
    This powerful social media analytics tool gives you data in various forms, e.g. summary, reputation, influencers, competitor comparison, and trends. It allows you to track and monitor data coming from over 95 million sources, particularly forums, blogs, and social networks.
  • Hootsuite Analytics
    This tool provides data related to key merits of social media posts, like reach, shares, comments, clicks, video reach, and video reviews. Other than getting performance data, it also gives performance reports that are easy to understand.
  • Google Analytics
    Google Analytics is one of the best tools for developing a solid understanding of website visitors. It helps you see which platforms give you the highest visitor traffic, what content is performing bost on all platforms, the ROI of your campaigns, and various other types of data. So, if you want to gauge the amount of website traffic your social media channels are leading to, use Google Analytics.
  • Keyhole
    If you intend to enhance your campaign reach, you need to analyze hashtags first. Keyhole offers you data regarding the performance of campaigns as well as industry-related hashtags on Instagram and Twitter. This can help you to understand which hashtags would work well for your brand.
  • Talkwalker
    Talkwalker provides data related to social media conversations that are going on in spaces that are not owned by you, e.g. brand sentiment, influencers, and mentions. So, with it, you can analyze conversations happening on over 150 million sources and gauge your engagement, reach, and how your audience is talking about your brand.
  • Facebook Analytics
    Facebook Analytics is a perfect tool exclusively for analyzing the performance of your Facebook accounts. It shows page insights, like reach, views, recommendations, and responsiveness, and audience insights, like age, relationship status, and preferences.
  • Twitter Analytics
    Twitter Analytics is perfect for your Twitter page. It gives you monthly highlights, like your top tweet, top mention, and top follower, and helps you track impressions and engagement on your posts over a certain period of time. In addition, it also shows you data on metrics, like engagement rate, reach, and cost per action.
  • Instagram Insights
    The Instagram Insights tool allows you to track how your posts or stories are performing in terms of likes, sticker taps, and responses, and how many viewed them. Moreover, it also gives you insights regarding audience demographics, including when they will use Instagram.
  • TapInfluence
    TapInfluence is a tool exclusively built to measure the performance of influencer marketing campaigns. As a social media agency involved in influencer marketing, we highly recommend this tool, when you are just getting into it. It gives you data on metrics, like reach, potential price, and engagement rate.
  • HubSpot
    In order to understand how your social media marketing campaigns are affecting your revenue generation, you should opt for HubSpot. It enables you to prepare an extensive report on the campaign success across multiple channels, and the performance of each channel.

So, whichever industry your brand belongs to, when you indulge in social media marketing, it is essential to explore these social media analytics tools. You need to understand how they work, and how you can, eventually, leverage the insights they provide. The more you work with these tools, the more solid your understanding of them will get, and the more effective your future campaigns will be.

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