Tonic
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  • As Content Marketers, Here’s What You Need To Know About Dubsmash

    That old “third time’s the charm” isn’t just superstitious talks. It applies to just about anything. You just have to be superstitious enough. Take Dubsmash, for instance.

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  • Google Plus’ New ‘Collections’ Feature Turns Users Into Content Curators

    Imitation is the best form of flattery and Google Plus is a staunch believer of that. The company’s social networking service has been criticized for resembling to its competitor Facebook. However, Google+ has been working hard in expanding its feature set. It’s recent move is Collections – A Pinterest inspired feature whereby users will be […]

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  • Should You Be Using Selfies In Your Marketing Campaign?

    Selfies are fun and impulsive. Selfies capture special moments in life as they unfold and make those memories last forever. Brands must capitalize on this phenomenon for the tremendous engagement opportunities that it provides.

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  • eBay India – #IHeartMom Campaign

    Event – Mother’s Day Brand – eBay Campaign – #IHeartMom Objective and Strategy – To stand out from the herd of brands running contests with lucrative prizes for Mother’s Day To make the day special for Mothers and their children alike To build on the nostalgia as well as the nuances of a relationship that […]

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  • How ‘Reporters’ created news on social media with an innovative social media campaign

    Brand Name: Sony Entertainment Television Agency name:  Tonic Worldwide Objective: To kick-start its launch campaign for “Reporters” – a show based against a backdrop of a newsroom, SonyTv opened with a strong first promo – the show protagonist Rajeev Khandelwal claiming “Kuch Khabrein Hoti Hain, Kuch Banayi Jaati Hain”

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  • Visual Over Text – Any Day!

    A wise man once said, “A picture is worth a thousand words.” If you want the young audience to better connect with your brand, images are the way to go. It’s simple – images create a much greater impact and higher recall value than plain old text.

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  • Learn And Get Familiar With Anthology Now

    The better Facebook’s Video Ads are, the more popular they will become. The problem is, most advertisers don’t know how to make compelling short-form video for social media. Introducing Facebook’s Creative Shop and Anthology – a new group of leading video publishers, the best resource to learn from.

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  • Fighting Fake Likes – Facebook Ups Its Game

    Brands may have a million fans on their social media pages, but only a fraction truly engage with them. Where is the rest of their audience? This conundrum has been haunting businesses a lot lately. After all, the number of likes, shares and comments determine your success in customer engagement. The issue of fake likes […]

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  • What You Need To Know About Google’s Latest Algorithm Update

    To paraphrase Captain Kirk: “all brands, brace for impact!” Google is changing the way you view websites on your mobile devices. It’s new mobile search algorithm could significantly reduce search rankings, if your websites are not properly configured to view on mobile devices.

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  • 5 Things You Need To Know About Content Marketing

    The Idea of Creating Content For Content’s Sake Is Borderline Psychotic. – Alex Jutkowitz, Group SJR

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  • india ka tyohaar

    Play, Win, Celebrate India Ka Tyohaar With Tonic Media

    Its that time of the year again… When companies who sell beverages, chips and popcorn make big profits. When almost all our sick leaves get exhausted. When TV sets in all house are the centre of attention for hours, on maximum volume. When the moods and atmosphere in every pub or mall are as crazy […]

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  • The Meerkat vs Periscope Showdown

    The race between the two live streaming apps is getting heated up! Is Twitter’s new app better than the independent Meerkat? Twitter launched Periscope, a live audio and video streaming app weeks after the launch of its competitor, Meerkat. Sure, both these apps stream live video with minimum friction. However, when you get down it, […]

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