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May 26, 2015 Marketing

How To Use Tumblr For Marketing

With over 49 billion posts, 150 million blogs, Tumblr, the free blog hosting and social networking site is indeed one of the most popular sites in the world. So if you’re not using Tumblr as part of your marketing efforts, you’re missing a very large boat.

Let’s answer the million dollar question first, what is Tumblr?

And what kind of audience is most active on this platform?

Tumblr2

Note : These are global stats

Now that we’ve established what the platform is, let’s see how as marketers you can use it to your benefit. To make this process simpler, here are 6 best practices you can adopt to be great on Tumblr:

  • Focus on great images : 78% of Tumblr posts are photos or other images, and they’re the most popular to reblog.
  • Link to your main website : Do this with every posts so users will engage with your company off Tumblr.
  • Link your images to your Tumblr page : No matter how viral your images go, users will always find their way back to you.
  • Follow other Tumblrogs : Post them on your page to show Tumblr community support, highly important on this platform.
  • Add social sharing buttons : Encourage re-posting to multiple platforms, increasing your reach.
  • Use hashtags : Tumblr users frequently search for hashtags to discover new Tumblr content.

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