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September 30, 2020 Analysis, Content, Marketing, Social Media

How to create a flexible link building campaign

If you want to enhance the SEO of your website, you should be aware of how link building is an integral part of that. Link building is a vital component of Search Engine Optimization – it plays a significant role in drawing more website traffic, and enhancing brand credibility as well as brand visibility. Not only that, as compared to the early times of the digital revolution, links are a better way to determine the quality of a webpage than its content.

Before we proceed any further, we, as an SEO agency in Mumbai, would like to explain what link building really is. In a nutshell, it is all about getting as many high-authority backlinks as possible by having other credible online portals link back to your website. There are several link building exercises, such as blog comments, guest posts, Q&A websites, emails, editable Wikipedia pages, public relations, and forum posts. We provide all these premium SEO services to a variety of our clients.

As a leading search engine optimization agency, we wish to draw your attention to the fact that an effective link building campaign requires flexibility, because search engines update their algorithms every now and then, and change the way they process backlinks. So, it must be created considering regular behavioural changes, search intent, new search ranking signals, advanced tactics, and the need for a shift in your strategy, if required. To achieve the desired flexibility, you need to carry out the following tasks:

  • Prepare a progress report regularly
    To make your link building campaign successful, it is important for you to regularly monitor its progress and prepare a report, either on a fortnightly or monthly basis, with details like keyword ranking, conversion rate, and bounce rate. It will give you a solid idea of how precisely you have achieved your set goals and what loopholes still exist in your campaign.
  • Observe SERP trends on a regular basis
    You need to understand how targeted search queries are evolving with time. So, you must observe SERP trends on a regular basis and see if there are any algorithm changes. This will help you build a well-thought-out link building strategy that ultimately, will be favourable to your business.
  • Bring variety to your link building strategies
    A link building method that has worked wonders for your brand right now, might not be equally effective in the future. So, it is important to understand the significance of versatility in your link building strategy. Instead of relying on one major link building tactic, opt for diversified link building strategies depending on the industry that your business belongs to; don’t be afraid to experiment! Once you’ve observed enough to know which ones are more impactful than the rest, you should then focus more on those link building strategies.

Other than the tips given above, it is also equally important to look for link building opportunities. So, you should indulge in the use of other platforms, e.g. if a website offers guest blogging, you should surely opt for it. Understand that factors like your domain authority, website’s relevance, the position of links on the website, and anchor text play a crucial role in high-impact collaborations. Hence, if you want to enhance your SEO, ensure that you are getting high-quality backlinks that are adding value to your website.

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