May 19, 2020 Design, Go Digital, Technology

Great website design tips to reduce your bounce rate

If your website bounce rate is high, it is not good for your brand’s growth. So, as a renowned web design company, we want to help you understand what the reasons for this are and examine what changes are required in your web design. This blog suggests great web design tips that will definitely help to lower your bounce rate.

Your website bounce rate basically means, the percentage of sessions in which people are landing on your website, and then leaving it just after viewing one page. This means they aren’t browsing it or exploring your products and services. So, the higher the bounce rate is, the worse it is for your business. There can be multiple reasons for that, like slow loading speed, annoying ads and pop-ups, and/ or bugs. As a reliable web design company in India, we know how essential it is to immediately make sincere efforts to reduce the bounce rate of your website, when Google Analytics shows it is high. Here are some design tips that can help you do that:

  • Choose engaging headings, images, and colours
    One of the reasons for a high bounce rate can be unattractive or dull headings and images on the page. So, choose engaging headings, images, and colours that pique the curiosity of visitors, right at first glance. This will enhance the appeal of your website, thereby keeping them intrigued.
  • Make it easily accessible
    Make any information on all web pages easily accessible to your visitors. If your website includes complex hierarchical patterns and annoyingly long content, it is likely to get hectic and cause them to be disconnected from your message.
  • Use ads considerately
    If your ads are placed at wrong positions, for e.g. adjacent to the navigation bar, and are too many in quantity, it can irritate visitors and make them feel like switching to another site. So, use only a few exclusive, good ads and place them at the right spots.
  • Maintain a proper flow of content
    A disorganized flow of content leaves a bad impression on a visitor, and also hampers your website navigation. So, ensure that you maintain a continuous, proper flow of content, so that it is easy to go through all the sections in your website, without feeling any sort of friction.
  • Include a blog section
    Adding a blog section to your website can surely be a great way to lower your bounce rate. Regular SEO-driven blog posts not only improve your rank on search engines, but also make your website more valuable and relevant for your visitors.
  • Include social sharing and follow buttons
    Sections like the blog page and the product portfolio section should include social sharing buttons and follow buttons, so that visitors can easily share your content on their social media accounts, without leaving your website. It not only enhances brand awareness, but it also improves your social media presence.
  • Ensure smooth navigation
    One of the most important components of your website is navigation. If your website has simple, easy and smooth navigation, it leaves a good impression on visitors. It is basically a map that provides users with the main sections of your website. Confusing navigation is usually one of the major reasons for a high bounce rate.
  • Optimize site for all devices
    It is essential to optimize your website for all screen devices, including mobiles, so that visitors don’t have to exclusively open it on a browser, just to have a pleasing user experience. This will also help to enhance your conversion rate.
  • Declutter your website
    Declutter your website by optimizing image sizes, eradicating plugins you don’t really need, removing unnecessary characters from your website’s code, and incorporating a host that works perfectly well for you. This will enhance the website’s loading speed.
  • Optimize the use of white space
    White space is the blank space on web pages, between content and images. Utilizing the white space effectively is one of the significant web design components. So, streamline your website with well-optimized white space.
  • Make a responsive layout
    More than 50% of website traffic, in today’s world of smartphones, is coming from mobile users. So, ensure your website layout is highly responsible, otherwise it would surely lead to a high bounce rate.
  • Utilize infographics
    Instead of keeping your website too content-heavy, try to incorporate infographics wherever you can. It not only makes information easy to consume, but also provides additional appeal to your website.
  • Maintain regular testing
    In today’s world, things change very fast. Every now and then, there are certain updates that you need to consider incorporating into your website, in order to make it relevant and impactful. So, ensure that you maintain regular testing, by regularly optimizing your website.
  • Include testimonials or reviews
    Adding testimonials and reviews will surely decrease your bounce rate, because they provide visitors with a sense of trust and credibility, as users can read other people’s opinions on your products or services. So, testimonials and reviews are definitely something you should consider including on your website.
  • Eradicate the following components
    Last, but not the least, as a successful web design company, we recommend removing certain components from your website, that are ruining the value and message you wish to offer. For e.g. extremely heavy or wordy content, dull images, and use of words like next-generation, scalable, groundbreaking, and innovative.

As a highly renowned web designing company in India, we are certain that these tips will not only help you lower your website’s bounce rate, but will also enhance your brand image immensely.

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