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June 25, 2020 Analysis, Marketing, Technology

Good market research is the backbone of a marketing campaign

Digital marketing has mostly replaced traditional marketing in many industrial sectors. Today, even if your business requires you to indulge in traditional marketing, it won’t survive without effective digital marketing. However, what makes your digital marketing campaign a success is when good market research backs it up. If you run a successful campaign without conducting thorough market research, it is mostly a fluke. So, as a reliable provider of digital marketing services in India, we suggest that you don’t think of it as an impressive extension of your intuitiveness.

Market research involves gathering useful data, like consumers’ personal yet relevant information, shopping or browsing behaviours, preferences, likes, and demographics, with the usage of tools, online surveys, or polls. This unstructured data then helps you understand your audience better in terms of what they like, what type of content they consume, what pages have high conversion rates, or what pages have high bounce rates. Once you’ve analyzed it by converting it into structured data through advanced tools, you can get useful consumer insights, which form the basis of a well thought out marketing campaign.

Here are the ways that extensive market research can drive the success of your marketing campaign:

  • Meets your target audience’s specific needs
    Conducting thorough consumer research will help you understand your audience’s specific needs and interests, which will make you realize how they talk about your brand and what insights you can convert into opportunities to connect with them. If your campaign is curated with an intent to meet their needs, it is highly likely to be a success.
  • Enables you to establish a competitive edge
    Market research also encompasses understanding what your competitors are doing, what keywords they’re using, and what consumer behavioural patterns their marketing efforts are based on. This gives you an idea of which pain points you definitely have to capitalize on better and what things you have to avoid doing, thereby giving your marketing campaign a unique angle and your brand a competitive edge.
  • Gives you a clearer, more focused approach
    When you’ve gathered so much unstructured data, converted it into structured data, and then analyzed it thoroughly to get useful consumer insights, there is a huge gap between your understanding of your audience before and after. So, as one of the leading digital marketing firms in India, we believe that market research gives you more clarity and makes your approach more focused.
  • Helps you understand which platforms to focus on
    Consumer research also involves the process of identifying what platforms are being used often by your target audience for various activities. It gives you useful information about what things they like, their shopping or browsing behaviours, and which platforms they are active on. So, if you’ve conducted a good amount of research, you would know which marketing platforms you have to focus more on.
  • Enables you to create long-term strategies
    Data analysis leads you in the direction of useful knowledge and allows you to convert it into long-term branding strategies by curating them based on the pool of insights you’ve. So, it makes your brand’s approach to digital marketing more flexible and helps you create more effective long-term branding strategies in the future.

There are blurred lines between being vaguely creative and being effectively creative. These lines can become clear with proper market research, because once you have that structured information, you have a better, clearer idea of what will work and what will not work. So, as one of the top digital marketing companies in Mumbai, Delhi, and Bangalore, we highly recommend carrying out thorough research before creating any kind of marketing strategy or campaign.

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