April 17, 2020 Marketing, Social Media

Five tips on how to keep digital marketing going, during COVID-19

Many brands are likely to pause their digital marketing efforts because of the uncertainty surrounding the global Covid-19 pandemic. However, as a reliable digital marketing firm in India, we suggest it should be continued, but with certain changes. Here are some suggestions on how to keep digital marketing going for your brand, during the Coronavirus lockdown.

There have been several restraints in terms of business continuity, due to the COVID-19 outbreak. As a result, marketers are also facing new challenges, businesses have slowed down, and the economy is estimated to hit an unprecedented low. Some businesses have taken a step back and put their marketing efforts on hold. However, as a successful, reliable digital marketing firm in India, we believe that your perception and reaction to this unexpected change, defines how strong your will is to be successful!

The choice not to continue marketing activities might seem right for you at the moment; but any smart business should see this as an opportunity to be leveraged for the long-run. Surely, you’d have to adjust your marketing efforts accordingly, but reforming marketing strategies and continuing brand marketing will enable your brand to stay relevant, at least in the digital world. Here are some suggestions on how you can keep digital marketing ongoing, during the Coronavirus lockdown:

  • Keep your audience engaged on social media
    People are spending more time on social media platforms now, because of the abundance of spare time. So, leverage this insight by staying relevant on social media with suitable posts, related to your brand and your efforts towards minimizing the spread. This can enable you to increase your following on social media channels.
  • Use relevant hashtags that make sense
    Since it is a unique time, refrain from using hashtags that do not make sense. Use hashtags that may not directly be linked to your brand; but ones that link your efforts to help by being socially responsible during this uncertain time, like #socialdistancing, #stopthespread, #flattenthecurve, #stayhome and #staysafe. These hashtags will enhance the reach of your social media posts.
  • Cease the flow of irrelevant automated messages
    Stop outgoing of automated messages that are not suitable in this context, for e.g. it would be odd for a restaurant to send an automated email suggesting readers to use their dine-in services, at the moment. So, go through your automated emails and edit the content according to the current situation, thereby retaining sensitivity and thoughtfulness.
  • Opt for a digital crisis management plan
    Incorporate digital marketing in the crisis management plan you have created, to pass through this time without getting your business affected immensely. Re-examine or reform your emails, assess potential risks, and implement effective risk management strategies.
  • Don’t put every paid advertising campaign on hold
    Many businesses are under the impression that paid advertising will not be effective during Covid-19, but this isn’t entirely true. In fact, pausing all paid advertising might cause your brand to be left out, when things stabilize. People are still searching for certain services and products, so focus on your most efficient campaigns and spend your budget by advertising appropriately.

Digital marketing provides long-term results. So, as a provider of high-end digital marketing services, we suggest that you continue marketing for your brand during the Coronavirus lockdown. It would not only help you to stay relevant, but it will also give you a competitive edge and establish a valuable connection with potential customers. So, instead of reacting like a business trapped or in a state of paranoia, react like a business that knows how to adjust your operations and get through this time, by coming out intact.

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