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AI and Social Media Marketing

Artificial intelligence has been a delight for social media users, and many businesses across various industries have tapped into the immense potential that it offers. So, social media is as significant for a business, as it is for its users. This blog reflects on how AI technology has transformed the world of social media. Social […]

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At Tonic, we believe in the power of purpose driven communication and its effectiveness in influencing and advancing the society. This World Environment Day we partnered with Aditya Birla Group to start a social dialogue about the alarming rise of air pollution and its devastating effects on the environment, wildlife, humans, and even monuments. We […]

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This Article uploaded by Ryan D

Event – Mother’s Day Brand – eBay Campaign – #IHeartMom Objective and Strategy – To stand out from the herd of brands running contests with lucrative prizes for Mother’s Day To make the day special for Mothers and their children alike To build on the nostalgia as well as the nuances of a relationship that […]

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This Article uploaded by Ryan D

Brand Name: Sony Entertainment Television Agency name:  Tonic Worldwide Objective: To kick-start its launch campaign for “Reporters” – a show based against a backdrop of a newsroom, SonyTv opened with a strong first promo – the show protagonist Rajeev Khandelwal claiming “Kuch Khabrein Hoti Hain, Kuch Banayi Jaati Hain”

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