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Event – Mother’s Day Brand – eBay Campaign – #IHeartMom Objective and Strategy – To stand out from the herd of brands running contests with lucrative prizes for Mother’s Day To make the day special for Mothers and their children alike To build on the nostalgia as well as the nuances of a relationship that […]

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This Article uploaded by Ryan D

Brand Name: Sony Entertainment Television Agency name:  Tonic Worldwide Objective: To kick-start its launch campaign for “Reporters” – a show based against a backdrop of a newsroom, SonyTv opened with a strong first promo – the show protagonist Rajeev Khandelwal claiming “Kuch Khabrein Hoti Hain, Kuch Banayi Jaati Hain”

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