This Article uploaded by Shalini Kumari

At Tonic, we are always encouraged to push the envelope towards executing award-winning campaigns. We saw the opportunity to “push that envelope” for one of our brands- Sony TV India during the premiere of Dhoom 3 on Sony TV. Dhoom 3 broke several records on its opening days, marking itself as the biggest Bollywood hit of […]

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This Article uploaded by Anchal

A Day At MIX wins big!

Enjoy what you create, believe what you do, work hard to make a difference and success follows you – That’s exactly what ‘Tonic’ is all about. It was a proud moment as our campaign for Sony MIX “A Day at MIX” campaign won at the Asian Customer Engagement Awards 2015 in the Digital Marketing (Innovative Loyalty […]

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This Article uploaded by Team Tonic

Let’s not create a campaign but let’s create new opportunities through innovation. And when that’s done, let’s push the limits. We got home 3 Bronze from the DMAI Awards and we couldn’t have been happier to execute what we believe in. The most successful installment of the James Bond franchise, grossing over $1 billion in […]

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This Article uploaded by Apeksha Harihar

The two silver  beauties ( shown below), represent extensive brainstorming sessions, over 500 mugs of coffee, those painful creative blocks  and frantic deadlines.

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