June 26, 2013 @Tonic, Awards

We are high on awards this season!

The two silver  beauties ( shown below), represent extensive brainstorming sessions, over 500 mugs of coffee, those painful creative blocks  and frantic deadlines.

After the double  silver win at DMAi and IDMA 2013 (Exchange4media) awards,   there is a smile on every Tonicker’s  face and a spring in their step. It also makes us believe that the new office is a tad bit luckier 🙂

The DMAi was awarded to us for Sony PIX’s Anti Alien Day campaign, we executed, for the TV premiere of Men In Black 3. The campaign dealt with eradicating the everyday anti-social elements, termed as aliens, from our social life and introduced the concept of aliens to Indians. This campaign also promoted India’s first live interactive session on Twitter.


The silver at  IDMA 2013 was awarded to us for McDonalds India’s Coimbatore outlet launch campaign, executed in 2012, for the Best Social Media Campaign – Corporate. McDonalds was coming up with a new store in Coimbatore and we enabled a true ‘ word of mouth’ social media activation, giving away secret codes for users to redeem.


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