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June 6, 2019 Case Studies, Culture

A Quest To #FilterTheFuture With Art Made From Air Pollution

At Tonic, we believe in the power of purpose driven communication and its effectiveness in influencing and advancing the society. This World Environment Day we partnered with Aditya Birla Group to start a social dialogue about the alarming rise of air pollution and its devastating effects on the environment, wildlife, humans, and even monuments. We have taken the air we breathe for granted for a long time.

The only way to fight this is, is to be conscious about the issue and constantly be reminded of our contribution. This year, we used art to communicate made by Air Ink, the first ink made from recycled air pollution.

UN recognising the campaign and featuring it on their live blog for World Environment Day, augments our belief in the effectiveness of our efforts to #FilterTheFuture.

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