March 11, 2020 Social Media
Social Media Marketing Services

9 interesting ways to grow your social media audience

If you run a business, regardless of whether it’s a new or a well-established one, having a strong social media presence is the key to keeping people engaged. However, growing your target audience is a prerequisite for that. This blog explains how you can leverage social media to grow your audience online.

From the moment we wake up, the first thing that comes to mind is checking our social media accounts, to see what is happening around us. That is a clear sign of how addictive social media is – how it has become a significant part of our lives, be it Facebook, Instagram, Twitter, or Snapchat. This has led to a variety of brands, including globally popular ones and start-ups, to ramp up their efforts to be consistent on social media and keep their target audience engaged, to maintain a strong social media presence. As a leading provider of social media marketing services, we believe that any brand that intends to grow their social media audience must first understand the dynamic behavioural or buying patterns of their audience, and accordingly create a full-fledged social media marketing strategy for them.

Social media, as a marketing platform, has a lot to offer to brands and businesses today. Regular updates, new tools and technologies, and new trends shaped by what people like every now and then, are some of the reasons why it is important to understand how social media works. Then, based on your specific goals, you can form an effective social marketing strategy. Here are some factors that you should definitely consider including in your marketing strategy, if you want to see your social media audience not only grow, but also be engaged with your brand:

  1. Use hashtags properly
    Hashtags help your posts reach a larger audiences. So, use hashtags on Instagram and Twitter to ensure that your content is viewed by your target audience – both current, and potential. In order to do this properly, you have to use the right mix of hashtags that resonate with the nature of the post, as well as based on what your business stands for.
  2. Opt for influencer marketing
    Social media influencers have the power to enhance the reach of your posts through honest, compelling reviews of your brand, product or service. Their reviews have a good impact on their audience, as a result of which, their followers, which means new people, get to know of your brand, thereby enhancing brand awareness. Collaborating with influencers that are relevant to the industry that your business belongs to, makes this idea effective.
  3. Create high-end content, including video content
    There is so much content posted on social media today, that it takes a genuine attempt to create fresh, informative yet engaging content, to actually grasp people’s attention enough for its consumption. So, create high-end content that sets your brand apart and imparts a unique brand image. Over the last few years, it has been noticed that online users tend to click on videos more than any other type of content, as it is more entertaining and convenient. So, incorporate video content marketing as one of the significant aspects of your social media marketing plan.
  4. Give a valuable experience
    Do not simply make your content informative. No matter what type of post you create, ensure that it carries some value for your target audience. People like it when they come across something relatable; so, it is important to understand their varied interests and create content that is in alignment with what interests them.
  5. Organize contests
    Organizing contests on social media is a highly effective, entertaining way of growing your audience. If the contest theme interests your audience, they will surely participate and wait for the results to be announced, which is a representation of how much they wish to be involved. You can also get the participants and winners to share stories with your brand’s social media accounts tagged in them, which will eventually increase your brand’s awareness.
  6. Converse with online communities
    Online communities of people who are interested in the product or service you offer, are a great way to keep track of how your target audience talks about your brand or products, or what specific parameters they have in mind while making their buying decisions. You should have engaging conversations with people from these communities and respond to them, thereby giving them the feeling of being actively involved with your brand.
  7. Use current events and trends in your posts
    Utilize current events and trends in your social media posts in such a manner that, the post intelligently uses a current trend or event by linking it to your product or service, or to the brand’s tone in a great idea to drive more traffic. So, stay up-to-date by choosing events or trends that can be associated with your brand, and then create content revolving around them.
  8. Be more entertaining, less preachy or bland
    The ultimate goal of marketing is to generate leads through compelling, informative posts. But you have to ensure that the tone of your social content does not sound too preachy or bland, regardless of how informative it is supposed to be. Instead, try to make it as entertaining as possible, since infotainment is one of the vital aspects of digital marketing, in today’s world.
  9. Boost your posts using targeted marketing
    The idea of relying on big investments for the success of your posts is not healthy. However, investing the right amount of money, depending on the target you have set for the post and the audience you want to engage with, is definitely an effective form of targeted marketing. With a thorough analysis, you can also understand what aspects of marketing you need to work on more, and what aspects are going well.

As a highly renowned social media agency, we want to make it clear that these tips are surely failsafe, if you incorporate them the right way in your social media marketing plan. Social media platforms have turned out to be extremely beneficial for brands. In order to be at the top of your game, your brand should not only have a strong social media presence, but should also leverage its power which lies in the existence of audience there.

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