Tonic
Stories
May 5, 2015 Social Media

Visual Over Text – Any Day!

A wise man once said, “A picture is worth a thousand words.” If you want the young audience to better connect with your brand, images are the way to go. It’s simple – images create a much greater impact and higher recall value than plain old text.

Instagram is the platform that speaks this language fluently and you should embrace it. People don’t just want to say what’s going on; they want to express and images do that best. After all, a photo is worth a thousand words.

Instagram works for three main reasons:

reasons

All this is okay. But what’s in it for the marketers?
We are talking to an audience that prefers visual content over text. Therefore, to drive impact, your brand’s presence MUST be visual.

Tell them what makes you special : As a brand, get in the shoes of your user and tell your story in the most authentic manner. Express how you see the world differently and using this distinct point of view, guide content creation and inspire instagrammers.

You want to stand out? Then blend in : Instagrammers excel in taking banal content and using photo effects and filters make it look aesthetically pleasing and creatively satisfying. As a brand looking to engage the young audience, you’ve got to aim for quality. Thoughtfully composed and artfully presented content/video will be rarely ignored.

Inspire the moment : Instagram is awesome because it’s current, trendy and exciting. As a brand, you’ve got to deliver content that echoes with these elements and makes your followers experience something. Surprise them with a trending news topic, presented in a quirky way. Or present a story, in little chapters that continues to give people a fresh reason to engage.

See how these brands did it right.

Bonobos

bonobos

Warby Parker

warby-parker.

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