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December 10, 2009 Social Media

Top 3 Awful Mistakes Businesses Make About Social Media Planning

Every marketing effort starts with planning and research. For example, before launching a new product in the market, you have to undertake research to identify what the consumer’s requirements are. Similarly, before you initiate a social media marketing campaign, you must be educated about its features in order to ensure successful planning.

As social media becomes popular across the world, most businesses take the ‘follow the leader’ approach without understanding the ins and outs of social media. This can prove dangerous to your brand, as not all that you emulate lead to success. Hence, following are the top 3 mistakes that several businesses make about social media planning:

1)Misunderstanding: The most important aspect of social media is that it involves creating relationship and strengthening the bond between the brand and the consumers. Sadly, many companies compare it to the traditional forms of advertising like Television, Out of Home (OOH), etc. and expect quick results. Hence, it is very important to note that social media does not guarantee you sales. Rather, it is one of the measures that can lead to sales.

2)Impatience: “Rome was not built in a day”. Likewise, fans and followers don’t accumulate on your social media profiles in a day. It takes time to build everything, and social media is no exception! Brands that are impatient and demand hurried results may manage to achieve the numbers, but not qualitative. “Spam” is a common word used in the social media industry, and if you expect people to become fans of your brand in a very short time, it could mean playing with your reputation online.

3)Reluctance and Delay: Often, a number of companies decide to initiate social media marketing, conduct research and plan the creative, but take a step back during the launch. Though no decision should be made in haste, delaying the activity over and over again simply kills the purpose. The trends in social media change at a very rapid pace, thereby wasting the efforts taken by you initially. Also, if you put in all the hard work but yet are reluctant, it wouldn’t be viable to carry out the process. Reluctance combined with the delay would only give a chance to your competitor to capitalize on the opportunity..

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