Tonic
Stories
  • What did I learn from people that I interviewed!

    There have been hundreds of people I must have interviewed over last 7 years of my Tonic journey. It’s funny yet true that I never gave a job interview ever in my life.

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  • I Remember …

    “We’re the children of the eighties, haven’t we grown, We’re tender as a Lotus and we’re tougher than a stone.” – Joan Baez (Children of the Eighties)

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  • A Boost of Tonic- A boost for life!- By a content writer at Tonic

    The first few days of my work in Tonic: “Grind yourself sana!”, said Sudish Sir, the words which came out of his mouth out of concern for a new and a nervous employee who never had an experience at hand in the field of ‘writing’. These words are not consigned to oblivion. It actually meant […]

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  • So, which Item number are you?

    Bollywood has taken its “ song and dance” routine too seriously off late. When it’s not a Badnaam Munni asking you to consider her plight, it’s Sheila seducing you with her jawaani. Yes, a certain someone told us that it’s all about entertainment. And that sex sells. And, well no, you got the drift. But […]

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  • Behind the scenes – Photoshoot by Times Of India

    This Friday started early with an interesting activity! Well … a photo shoot by Times Of India featuring – Chetan & Sam! The shoot consisted of a creative dose with the Tonic background, good candescene lighting & a professional photography from TOI.

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  • Discover why artists love Pinterest

    Getting started on Pinterest is quick and easy. Once you’ve set up your account, it is simple to drive traffic back to your product. There are huge marketing and branding possibilities for Pinterest users.

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  • 4 ‘careless’ mistakes on Facebook

    Are you overlooking the obvious? Avoid making careless mistakes on your facebook business page and join the winners!

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  • Is There A God?

    For a major part of my rational life, I have questioned the existence of a divine entity that creates, preserves and ends life for all beings. I’ve always had a technical bend of mind, which means if something does not have a logical explanation, it’s unlikely that I would believe in it.

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  • Why the Obsession with Superheroes?

    This May we experienced the ‘epicness’ of five superheroes in one movie, ‘The Avengers’. Those who saw it couldn’t stop raving about it. Those who didn’t, had ice-creams. Really! Now, we are almost over their awesomeness since we have  other amazing superheroes to look forward to. There is ‘The Amazing Spiderman’ which has our very […]

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  • Why Live In Mumbai?

    Why live in Mumbai? I mean, seriously, do we really need a reason to live in Mumbai? Giving out reasons for living in our city would mean inviting more people to pack their bags and come here, which unfortunately would lead to even more packed trains, more crowded streets to walk on, more traffic and […]

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  • Aah… the coffee stain …

    A mug of coffee to get you started. A hurricane of ideas whirling in your head. All the thinking and all the drinking (of coffee!) is what gets a writer going. You cannot deny the fact that the semicircle stain of coffee in front of you has always been a part of writing, creative or […]

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  • Metamorphosis

    Every veteran writer scoffs at clichés. ‘Avoid them like the plague’ they say. However, nothing better than a cliché to describe what took over me when I got my first job, I was on cloud 9. Perhaps from all the first experiences that we hold dear in life, our first job holds the most sentimental […]

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