Tonic
Stories
  • Google Plus’ New ‘Collections’ Feature Turns Users Into Content Curators

    Imitation is the best form of flattery and Google Plus is a staunch believer of that. The company’s social networking service has been criticized for resembling to its competitor Facebook. However, Google+ has been working hard in expanding its feature set. It’s recent move is Collections – A Pinterest inspired feature whereby users will be […]

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  • Should You Be Using Selfies In Your Marketing Campaign?

    Meant to be fun and impulsive, selfies are for capturing the moment as it happens—and quickly sharing them with family and friends. It is a phenomenon that brands must not ignore. Cause in this new fad, lies opportunities. Go little deeper behind the lens and you’ll see that there is value for brands in it.

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  • eBay India – #IHeartMom Campaign

    Event – Mother’s Day Brand – eBay Campaign – #IHeartMom Objective and Strategy – To stand out from the herd of brands running contests with lucrative prizes for Mother’s Day To make the day special for Mothers and their children alike To build on the nostalgia as well as the nuances of a relationship that […]

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  • How ‘Reporters’ created news on social media with an innovative social media campaign

    Brand Name: Sony Entertainment Television Agency name:  Tonic Media Objective: To kick-start its launch campaign for “Reporters” – a show based against a backdrop of a newsroom, SonyTv opened with a strong first promo – the show protagonist Rajeev Khandelwal claiming “Kuch Khabrein Hoti Hain, Kuch Banayi Jaati Hain”

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  • Visual Over Text – Any Day!

    A wise man once said, A picture is worth a thousand words. If your fight is to get your message to the young audience then images should be your weapon. It’s simple – browsing through images is a lot more appealing than reading through text all the time.

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  • Learn And Get Familiar With Anthology Now

    The better Facebook’s video ads are, the less people will hate them and the more of them Facebook can show. The problem is most advertisers don’t know how to make compelling short-form video for social media. You know who does? Facebook’s Creative Shop and Anthology – a new group of leading video publishers.

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  • Fighting Fake Likes – Facebook Ups Its Game

    I have a million fans on my page, then why is it that only a fraction of them are engaging with me? Where is the rest of my audience? It’s a question that has been haunting businesses a lot lately. After all the number of likes, shares and comments determine your success. The issue of […]

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  • What You Need To Know About Google’s Latest Algorithm Update

    To paraphrase Captain Kirk: All brands, brace for impact! Google is changing the way you view websites on your mobile devices. It’s new mobile search algorithm could significantly reduce search rankings if your websites are not properly configured to view on mobile devices.

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  • 5 Things You Need To Know About Content Marketing

    The Idea of Creating Content For Content’s Sake Is Borderline Psychotic. – Alex Jutkowitz, Group SJR

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  • india ka tyohaar

    Play, Win, Celebrate India Ka Tyohaar With Tonic Media

    Its that time of the year again… When companies who sell beverages, chips and popcorn make big profits. When almost all our sick leaves get exhausted. When TV sets in all house are the centre of attention for hours, on maximum volume. When the moods and atmosphere in every pub or mall are as crazy […]

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  • The Meerkat vs Periscope Showdown

    The race between the two live streaming apps is getting heated up! Is Twitter’s new app better than the independent Meerkat? Twitter launched Periscope, a live audio and video streaming app weeks after the launch of its competitor, Meerkat. Sure, both these apps stream live video with minimum friction. However, when you get down it, […]

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  • 6 Ways To Leverage The Redesigned Homepage of LinkedIn

    LinkedIn’s Homepage redesign reflects larger changes in how LinkedIn will function as a social network. LinkedIn has given itself a visual promotion with its new homepage design. The redesigned homepage is clean, more streamlined and promises an enhanced user experience. One of the prominent changes is the connection element of the service front and centre, […]

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