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Social Media

This Article uploaded by Ryan D

Through the Buy Button, users can complete a transaction while staying in Facebook. Marketers are already excited about the possibilities. Facebook has a new feature and businesses will like it. The social network is planning to introduce its very own ‘Buy Button’. With this new and exciting call-to-action feature, rather than clicking away to a […]

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This Article uploaded by Ryan D

A big step for advertisers and marketers in terms of targeting content where the conversation is happening…apart from hyper-specific location in tweets. TwitSquare – Apt term for this partnership, isn’t it? Twitter has joined hands with Foursquare to leverage from its vast database of locations making the locations in tweets hyper-specific.

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This Article uploaded by Ryan D

Taking traffic from YouTube also means taking away potential ad dollars, especially now that Facebook is focusing more on video advertising. Mixpo, an advertising technology company found out through a survey that Facebook could overtake YouTube as a channel for brands to run video advertising and promotional content in 2015. It taking over the top […]

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This Article uploaded by Kshitij Mhatre
Brand Wars_feature

It is very evident that the number of Fans/ Followers on the Social media pages of a brand, is the determination of the Media spend by that particular brand.

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This Article uploaded by Viraj Pradhan
Feature image - Jai Ho

(No A. R. Rahman reference intended here) @Aamir_Khan: “9 days to go… waiting to watch your film Salman! Release se pehle dikhade mere bhai… JAI HO!!” This is how Aamir Khan did his bit to promote Jai Ho, considering the fact that Salman Khan had promoted ‘Dhoom 3’ on the show ‘Big Boss’ that he […]

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This Article uploaded by Team Tonic
Social Media Trends_main

2013 was a year that saw some overwhelming transformations in the landscape of social media. Starting from successful IPO’s of Twitter and Facebook, to some groundbreaking innovations, social media has come a long way and will continue its stride in 2014, as well.  

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This Article uploaded by Apeksha Harihar

20% or less!

Facebook will now crack down on your page if your cover photo has more than 20% text. Not necessarily held together, the text can be all over in bits and pieces.

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This Article uploaded by Apeksha Harihar

Getting started on Pinterest is quick and easy. Once you’ve set up your account, it is simple to drive traffic back to your product. There are huge marketing and branding possibilities for Pinterest users.

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This Article uploaded by Apeksha Harihar

Are you overlooking the obvious? Avoid making careless mistakes on your facebook business page and join the winners!

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This Article uploaded by Manoj

The year 2011 was a special one, seeing a constant spike on Social Media.  From Small businesses to Big Brands, everyone dipped their fingers into the water.  To some it was a short-term campaign, to the others it was a consistent approach to connect with their customers. While some found it a bit of mess […]

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This Article uploaded by Manoj
Twitter Dictionary

This one goes for the love of that cute little blue birdie we’re so much addicted to.  A dictionary tells you what’s more in English, while this Twittonary will tell you words that are “chweet” for everything you tweet!

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This Article uploaded by aPOorV

Gear-up for Google+ Entity

Google+ created ripples in the virtual world initially, but what it didn’t expect was a slap in the face with the launch of Facebook’s new f8 timeline and introduction of features which were earlier limited to Google+. The web giant is now crouching low, but only because it’s ready to pounce once again. The fastest […]

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