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Well, the internet is here to stay, and with it are smartphones, and with smartphones, are the apps. The rules of social media have begun to change, with platforms trying to compete with each other to win the attention of users for longer time-spans.

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Digital Media Strategists – What exactly do they do? How can they help? It’s time the world knew the importance of these unsung heroes of digital marketing.

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Has traditional advertising become obsolete? For media planners, the prompt response answer is “No”. But the complete answer is just like a relationship status update on social media – “it’s complicated!” Studies suggest that digital media buying and planning can be really effective and it certainly competes with TV, print, outdoor and other forms of […]

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4 Smart Ways To Get Millennials To Call You Their Favorite Bank Let’s face it! The millennials are taking over. This group of teens to almost 30 some-things is becoming the centre of attention for most brands across the board. And it is extremely important for banks to jump on to the millennial wooing bandwagon […]

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This Article uploaded by Natasha Bandodkar

It’s finally here. Facebook now has workable GIF support. Yes, this means you can now post GIFs on to Facebook and what’s more, they show up on the mobile app as well. Back in the day, Facebook supported GIFs. But the function was disabled around a decade ago. And now, a decade later, it is […]

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This Article uploaded by Ryan D

Simply put, hashtag is a filter for online chatter; it is used to categorize messages. Which is why what comes after that little symbol is so important. In social marketing, some of the campaigns have relied completely on a hashtag. This has helped them spread their message to a wide audience. #ShareACoke by Coca Cola […]

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A wise man once said, “A picture is worth a thousand words.” If you want the young audience to better connect with your brand, images are the way to go. It’s simple – images create a much greater impact and higher recall value than plain old text.

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The better Facebook’s Video Ads are, the more popular they will become. The problem is, most advertisers don’t know how to make compelling short-form video for social media. Introducing Facebook’s Creative Shop and Anthology – a new group of leading video publishers, the best resource to learn from.

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This Article uploaded by Ryan D

Brands may have a million fans on their social media pages, but only a fraction truly engage with them. Where is the rest of their audience? This conundrum has been haunting businesses a lot lately. After all, the number of likes, shares and comments determine your success in customer engagement. The issue of fake likes […]

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This Article uploaded by Ryan D

To paraphrase Captain Kirk: “all brands, brace for impact!” Google is changing the way you view websites on your mobile devices. It’s new mobile search algorithm could significantly reduce search rankings, if your websites are not properly configured to view on mobile devices.

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This Article uploaded by Ryan D

The race between the two live streaming apps is getting heated up! Is Twitter’s new app better than the independent Meerkat? Twitter launched Periscope, a live audio and video streaming app weeks after the launch of its competitor, Meerkat. Sure, both these apps stream live video with minimum friction. However, when you get down it, […]

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This Article uploaded by Ryan D

LinkedIn’s Homepage redesign reflects larger changes in how the world’s largest professional social media platform will function in the future. LinkedIn has given itself a visual facelift with its new homepage design. The revamped homepage is clean, more streamlined and promises an enhanced user experience. One of the prominent changes is the connecting element of […]

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