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Marketing

This Article uploaded by Kala Iyer

Though we love Diwali campaigns (great opportunities to do stellar social media campaigns) we understand that not everyone is having a blast during the festive season. For dogs, it’s no less than an apocalypse. Even the most happy-go-lucky pet could be trembling, shaking and barking more amidst the celebrations. Diwali is all about spreading happiness […]

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This Article uploaded by admin

Well, the internet is here to stay, and with it are smartphones, and with smartphones, are the apps. The rules of social media have begun to change, with platforms trying to compete with each other to win the attention of users for longer time-spans.

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This Article uploaded by admin

Digital Media Strategists – What exactly do they do? How can they help? It’s time the world knew the importance of these unsung heroes of digital marketing.

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This Article uploaded by Ryan D

Has traditional advertising become obsolete? For media planners, the real answer is No. But the complete answer would be just like a relationship status update on social media ‘it’s complicated.’ Studies suggest that digital media buying and planning can be really effective and it certainly competes with TV, print, outdoor and other forms of mass […]

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This Article uploaded by Ryan D

With over 49 billion posts, 150 million blogs, Tumblr, the free blog hosting and social networking site is indeed one of the most popular sites in the world. So if you’re not using Tumblr as part of your marketing efforts, you’re missing a very large boat.

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This Article uploaded by Ryan D

Meant to be fun and impulsive, selfies are for capturing the moment as it happens—and quickly sharing them with family and friends. It is a phenomenon that brands must not ignore. Cause in this new fad, lies opportunities. Go little deeper behind the lens and you’ll see that there is value for brands in it.

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This Article uploaded by Ryan D

The Idea of Creating Content For Content’s Sake Is Borderline Psychotic. – Alex Jutkowitz, Group SJR

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This Article uploaded by Kala Iyer
Coca Cola

Being one of the world’s most valuable brands, Coca-Cola raises its own benchmark every year by showcasing some of the most inspiring, engaging and innately creative marketing strategies.

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