Tonic
Stories
March 24, 2014 Social Media
Brand Wars_feature

Brand Wars – I HaveMore Fans/ Followers

It is very evident that the number of fans/ followers on the social media pages of a brand, is the determination of the media spend of that particular brand.

How important is it to lead this rat race?
Can the number determine your impact on the Target Audience/ Focus group?

Brand product visibility and eventual sales are certainly driven to a large extent factor by having big numbers on social media platforms.
Concluding that the engagement rate will lead to business growth is a fallacy.
The actual test is how you can sustain the interest of the audience, without raising the ad spend.

How effective is your brand content in engaging your audience?
The number of interactions that can be generated by engaging content should not be underestimated.. And in the end, ask if it is all worth it and how will it help your Brand?

When it’s all said and done, it is important to stick to one standard tone of communication, which becomes your defining factor.

Remember:
“Serious logic demands that brands implement a uniform theme across the range of products and services that they want to promote.”

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